Wordmark · light surface
Default external identity. Use on light backgrounds.
Known gap: SVG export not yet produced. PNG is the canonical file today.
Brand
Pallet Solutions USA brand assets.
Marks, wordmarks, colors, typography, and platform icons. Use the approved files below and follow the usage rules at the bottom of the page.
Primary marks
The wordmark is the primary external identity. The icon mark is reserved for avatar and compact applications.
Wordmark · dark surface
Use on the brand-primary background or comparable dark surfaces. Wordmark renders white; accent shapes use brand-accent.
Known gap: SVG export not yet produced. PNG is the canonical dark file today.
Web and app icons
Favicons and platform icons. Small sizes render at their actual pixel dimensions; do not assume the file is larger than the preview.
Scales
Favicon · SVG
Preferred for modern browser tabs.
Known gap: export not yet produced.
16×16 PNG
Favicon · 16
Standard-DPI browser tab fallback.
Known gap: export not yet produced.
32×32 PNG
Favicon · 32
High-DPI tab and Windows taskbar.
Known gap: export not yet produced.
48×48 PNG
Favicon · 48
Pinned shortcuts and legacy Windows.
Known gap: export not yet produced.
180×180 PNG
Apple touch icon
iOS Safari home screen.
Known gap: export not yet produced.
192×192 PNG
Android icon
Android home screen and PWA launcher.
Known gap: export not yet produced.
Colors
Click any swatch to copy its hex. Use brand accent first when composing new layouts; ink-muted carries body copy on light surfaces.
Brand primary: Primary surface for hero, footer, and dark sections.
Brand accent: Reach for this first when picking an accent.
Surface: Default page background.
Ink: Body copy on light surfaces.
Ink muted: Secondary copy, descriptions.
Data up: Positive PSCI deltas only.
Typography
One family across the system. Geist Sans handles display and body.
Display / Headings
Geist Sans
Weights: 500 (medium), 600 (semibold). Tracking tightens at display sizes.
Used for h1-h3 across the site.
Body / UI
Geist Sans, regular weight. Tracks at neutral; leans on leading for readability.
Weights: 400 (regular), 500 (medium), 600 (semibold). Body copy at 16-18px.
Used for body, captions, buttons, navigation.
Usage rules
Policy. Apply literally.
Do
- Prefer SVG whenever the surface supports it.
- Preserve clearspace at least equal to the icon mark height.
- Use the light variant on light surfaces and the dark variant on dark surfaces.
- Scale proportionally. Keep aspect ratio locked.
- Use the brand accent (#3FA5C8) as the lead color when composing new layouts.
Don't
- Do not recolor the mark outside the approved palette.
- Do not stretch, skew, rotate, or distort the logo.
- Do not recreate the wordmark manually in another typeface.
- Do not crop or apply outlines, shadows, or gradients.
- Do not place the mark on a low-contrast or busy background.
Contact and exceptions
Press, partnership, or non-standard usage requests: hello@palletsolutionsusa.com.